East London
Stop guessing. Stop driving. Stop blanking. Gear matched to East London's waters.
While the big chains stock national ranges that work nowhere in particular, Pat's hand-assembles every tackle box around the exact species, structure, and surf conditions found along the East London and Wild Coast shoreline. This is hyper-local expertise you can't buy at a franchise.
Custom tackle box assembly — hand-selected lures, weights, and rigs matched to the fish species and surf conditions specific to East London and the Wild Coast
Stop buying tackle blind. Every Pat's box is built around three things: the species running in East London waters right now, the conditions at your spot, and the budget you've got. If it doesn't fish — we'll fix it, no argument.
Local recreational anglers aged 35–55 who fish the Wild Coast on weekends and are tired of wasting money on generic tackle that doesn't produce results in Eastern Cape conditions
Rod and reel servicing, fishing line re-spooling, bait and sinker top-up packs, beginner starter kits built for Eastern Cape conditions, and seasonal Wild Coast species guides written from real on-the-water experience
500+
Tackle Boxes Assembled
15+
Years on the Water
30+
Local Species Covered
7 Days
A Week, Ready to Help
Weekend rock-and-surf anglers, skiboat crews, and estuary fly fishers across East London who return season after season for their tackle top-ups, custom box builds, and straight-talking advice from Pat himself
15+ years fishing and selling tackle on the East London and Wild Coast shoreline — Pat knows which lures work at Nahoon Reef, what weights hold in the Buffalo Mouth current, and which rigs the kob are taking this season. Trusted by name in the East London fishing community, not by franchise reputation.
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